The main approach for this specific project is primarily vfx based to build the story around the ongoing unique situation that the worldwide pandemic has thrown many young people and families into.

Finding yourself in lockdown in your home for most of the day with family, siblings and carers has inevitably put strain on most family units. this campaign would focus on that with the cta “not every house is a home.”

The video is unlisted on youtube and therefore not viewable or searchable by anyone using youtube as is this page on the website.